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2012年对于家电业来说,是非常寒冷的一年,冰洗行业同样感受到了阵阵寒意,销售规模下滑,让冰洗厂商均感受到了强大的市场压力。首先,2012年,国家对大中城市严厉的房地产调控,对冰洗零售市场影响依旧较大。其次是在“家电下乡”、“以旧换新”等惠民政策中,以冰箱、洗衣机为代表的大白电在一定程度上加速了提前消费。而政策的陆续退出,推动冰洗行业增长的外部因素逐
2012 for the home appliance industry, is a very cold year, ice-washing industry also felt the bursts of cold, sales decline, so that ice washing manufacturers are feeling a strong market pressure. First of all, in 2012, the government regulated the real estate in large and medium-sized cities and still had a big influence on the ice-washing and retail market. Followed by the “home appliances to the countryside,” “trade-in,” and other benefits of the people policy, to refrigerators, washing machines, represented by the White to a certain extent, accelerated consumption in advance. The policy of withdrawal one after another to promote the growth of ice-washing industry by external factors