在逐步走向市场的过程中,实力弱小的地市级电视台面临着央视、省台和卫视的多重压力,可以说是举步维艰。要么在竞争中胜出,要么就被市场的浪潮淹没。面对生存的危机和发展的挑战,地市级电视台必须积极有为,改变传统的思维和行为方式,确定新的发展战略,实行资源的多元 In the process of gradually moving to the market, the weak local TV stations in cities face the multiple pressures of CCTV, the provincial stations and TV stations, which can be considered as a difficult task. Either win in the competition, or be submerged by the tide of the market. In the face of the crisis of survival and the challenge of development, the prefectural and municipal TV stations must take the initiative and change the traditional ways of thinking and behavior to determine a new development strategy and implement the multiple resources