群众文化活动是城镇与农村地区必不可少的社会性文化,其主体为基层大众,形式为文体活动、娱乐活动、艺术活动等。在城镇地区,群众文化活动形式与内容比较丰富,但是农村地区的群众文化发展有些落后,与城镇地区发展不平衡。为此,本文从群众文化活动的概念入手,对开展群众文化活动的必要性展开论述,并就农村群众文化活动的开展策略进行研究,以供参考。 Mass cultural activities are the essential social culture in urban and rural areas. The main body of the mass cultural activities is the grassroots, in the form of cultural and sports activities, recreational activities and artistic activities. In urban areas, the forms and content of mass cultural activities are abundant, but the development of mass culture in rural areas is somewhat backward and unbalanced with that in urban areas. Therefore, this article starts with the concept of mass cultural activities, discusses the necessity of carrying out mass cultural activities, and makes research on the strategies for carrying out mass cultural activities in rural areas for reference.