因对话方知识储备和哲学视角的不同,对于soft power的理解在不同的层面上,以至于对于概念的“确切含义”没有共识,争论由此产生。因为即使是英文power,也有多种解释,比如“力”“力量”“权力”“能力”等,因此,本文对soft power这样一个外来词进行考证和语义分析,在跨文化的视角下尝试推进对这个概念的清晰把握和恰切运用。 Due to the differences between the parties’ knowledge reserves and philosophical perspectives, the understanding of soft power is at different levels so that there is no consensus on the “exact meaning” of the concept and the debate arises. Because even the English power, there are many explanations, such as “power ” “power ” “power ” “ability ” and so on, therefore, this text carries on the textual research and the semantic analysis to the soft power such a foreign word, From a cross-cultural perspective try to promote the concept of a clear grasp and the proper use.