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2008年9月16日,国家质检总局通报了全国婴幼儿奶粉三聚氰胺含量抽检的阶段性结果:专项检查109家婴幼儿奶粉生产厂家491批次产品,有22家企业69批次产品检出了含量不同的三聚氰胺。22家企业名单中包括伊利股份、蒙牛乳业、三鹿、江西光明英雄、雅士利、湖南南山等知名企业。三鹿“奶粉污染”事件上升为中国乳制品行业性危机。行业性诚信危机导致乳品需求大幅下降,众多消费者开始用豆浆、豆奶代替牛奶,如何唤回消费者的信心,重塑中国乳业形象,事关中国乳业的未来。
On September 16, 2008, the General Administration of Quality Supervision, Inspection and Quarantine reported the phased results of nationwide infant milk powder melamine sampling: 491 batches of 109 infant formula manufacturers were specifically inspected, and 69 batches of products from 22 companies were detected. Different levels of melamine. The list of 22 companies includes Yili Group, Mengniu Dairy, Sanlu, Jiangxi Bright Hero, Yashili, and Hunan Nanshan. Sanlu’s “contamination of milk powder” incident has risen into a crisis in China’s dairy industry. The industry-based credit crisis has led to a drastic drop in demand for dairy products. Many consumers have begun to use soy milk and soy milk instead of milk. How to recall consumer confidence and reshape the image of China’s dairy industry is related to the future of China’s dairy industry.