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今年夏季的持续高温,使空调销售突飞猛进。据国家信息中心信息资源开发部和北京商业信息咨询中心的统计调查,七月份北京市37家亿元商场累计销售空调35294台,占全市大中型批发零售贸易企业空调销售量的59.1%,零售量与1998年同口径数据相比增长173.3%,日均销售与上月相比上升140.5%,酷暑使空调再次火爆京城。夏季历来是空调的销售旺季,但今夏北京空调市场却热得不一样,市场销售呈如下特点:
The continued high temperatures this summer have made sales of air conditioners soar. According to the statistics from the National Information Center Information Resources Development Department and the Beijing Business Information Consulting Center, 37 million yuan in Beijing’s shopping malls sold 35,294 air-conditioners in July, accounting for 59.1% of the city’s air-conditioning sales of large and medium-sized wholesale and retail trade enterprises. Compared with the data of the same caliber in 1998, it increased by 173.3%, and the daily average sales increased by 140.5% compared with the previous month. Summer has always been the peak sales season of air conditioners, but Beijing’s air-conditioning market is not as hot as this summer. Market sales have the following characteristics: