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高处不胜寒在大众媒体狂欢的环境里,高端性传播遇到的最大问题就是如何绕过大众性顾客,直接抵达“高端受众”?人们最早找到的“出口儿”是刊物。但杂志有两个问题解决不好,一是杂志分类日益精细化使广告的宽容度受到限制；二是杂志阅读的自由率极高,使广告的受阅程度大大降低。在刊物之后受到青睐的是网络。但网络的完全自主性和互动性使它的接受自由率和选择性更高。另外,网络广告更多以电子交易和商品信
In the environment of mass media carnival, the biggest problem encountered in high-end sexual transmission is how to bypass popular customers and directly reach the “high-end audience.” The earliest “exporter” people find is a publication. However, there are two problems in magazines that are not well resolved. First, the increasingly sophisticated classification of magazines limits the tolerance of advertisements. Second, the freedom to read magazines is extremely high, which greatly reduces the degree of receiving advertisements. After the publication is favored is the network. However, the complete autonomy and interaction of the Internet make it more liberal and selective in its acceptance. In addition, online advertising is more electronic trading and product letter