“数字出版”,已经成为近些年新闻出版业内人士频频提到的一个时髦的词,特别是在各种专业会议上都能听到政府和专家对数字出版事业殷切的希望。但是,号召了许久,数字出版却迟迟没有深入到广大的受众中。原因何在?与此同时,国内众多的电子出版社很多也陷入进退两难的境地:做,大? “Digital publishing” has become a fashionable term frequently mentioned by the press and publishing industry in recent years. In particular, it can hear the ardent hopes of the government and experts in digital publishing at various professional conferences. However, the call for a long time, digital publishing has not yet reached deep into the general audience. Why? At the same time, many of the many electronic publishing houses are also caught in the dilemma: do, big?