时下,“一货多价”在一些商店已十分普遍,什么口头价、人情价、关系价不一而足。价格是商品价值的货币表现。价格作为商品交换的媒介,对每一个消费者来说理应是公平的。然而,时下价格却被赋予了感情色彩,以致购买同一种商品,因消费者“身份”不同,与经营者的关系程度不同,所付价钱不等,个别消费者购买商品所付的 Nowadays, “more than one price” has become commonplace in some stores. There are many verbal, personal and relationship prices. The price is the currency performance of the value of the commodity. Price as a medium for commodity exchange should be fair to every consumer. However, today’s prices have been given an emotional touch, resulting in the purchase of the same type of goods, because of different “identities” of consumers, different levels of relationship with the operators, different prices paid, and individual consumers’ purchase of goods.