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新时期,理念创新已经成为企业经营活动的关键性因素。因此,企业生产经营过程中,不能仅仅关注市场营销理念,更应该关注与时代发展相适应的创新型市场营销理念。文中通过对营销理念概念、创新理念重要性和营销理念创新表现形式进行分析,引出实现市场营销理念创新的途径。
In the new era, concept innovation has become a key factor in business operations. Therefore, in the process of production and management of a company, it is not only necessary to pay attention to the concept of marketing, but should also focus on innovative marketing concepts that are compatible with the development of the era. The article analyzes the importance of concept of marketing concepts, the importance of innovative ideas, and the innovative expressions of marketing concepts, bringing out ways to achieve innovative marketing concepts.