随着移动互联网的飞速发展和创新创业大潮涌进,越来越多的“小而美”公司开始逐渐兴起。在当今的移动互联网时代下,规模经济这个概念将不复存在,规模将不再成为决定一个企业竞争力的指标。规模化的前提是标准化,而标准化跟如今这个时代“变化的、移动的”的特性是相矛盾的。顾客的需求是不断变化的,怎么能够用一成不变的东西来应对呢?这是个体经济思维与工业思维的产物,这种思维是历史的,不是未来的。以前我们一直在强调大小之争,但现在我们更多是强调差异之争、质量之争。用大小来比的话, With the rapid development of mobile Internet and the tide of innovation and entrepreneurship, more and more “small but beautiful” companies are beginning to emerge. In today’s mobile Internet era, the concept of economies of scale will cease to exist and size will no longer be an indicator of the competitiveness of an enterprise. The premise of scale is standardization, and standardization is contradictory to the “changing, moving” character of the modern era. Customer needs are constantly changing, how can we deal with static things? This is a product of individual economic thinking and industrial thinking, this thinking is history, not the future. In the past we have been emphasizing the size of the dispute, but now we are more emphasis on the difference between the dispute, the quality of the dispute. To compare the size of words,