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编辑应具备的战略观念王一方在《中国编辑》２００３年第１期撰文提出，战略管理对于每一家出版社的发展都是至关重要的，编辑必须具备战略观念。战略观念包括：整体战略、市场战略、经营战略、竞争战略、资源战略和营销战略。同时他还提出编辑要参与组合营销，即编辑在编辑生
The Strategic Concept that Editors Should Have In his article “China Editor”, Issue 1, 2003, Wang Fangfang argued that strategic management is crucial to the development of every publishing house. Editors must have a strategic concept. Strategic concepts include: overall strategy, market strategy, business strategy, competitive strategy, resource strategy and marketing strategy. At the same time, he also proposed that editors should participate in portfolio marketing, that is, edit editors