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2014年4月,知名家电企业美的联合优酷、上海剧星传播,打造了合作以来规模最大的视频互动活动。活动以“最美的一度”为主题,以视频为展现形式,撬动UGC中坚力量,以至真、至诚的内容传递美的倡导最美生活的产品价值观。在活动中,用户可将自己录制的原创视频上传至活动页面,参与评奖。除大量、丰富的豪华奖品外,此次活动还可让用户上传的视频“走上头条”。这一精心策划的活动于5月20日(也就是520,俗称“我爱你”)发布获奖名单。从时间上来看,全国大部分地区开始进入暑季,人们的心理需求是可以带来
In April 2014, the well-known home appliance enterprises of the United States Youku, Shanghai drama star spread, creating the largest video interaction since the cooperation. Activities to “the most beautiful once ” as the theme, the video as a manifestation, leveraging the backbone of the UGC, and even true, sincere content to convey the beauty of the product value advocating the most beautiful life. During the event, users can upload their original video recorded to the event page to participate in the award. In addition to a large number of rich luxury prizes, the event also allows users to upload videos “go headlines ”. This well-planned event will be announced on May 20 (that is, 520, commonly known as “I love you”). From the time point of view, most of the country began to enter the summer season, people’s psychological needs can bring