金六福又一次赢得了人心,“春节回家”又成为了一个经典的“情感营销”案例。核心诉求明确,感召力直奔主题“每逢佳节倍思亲”,春节作为中国第一大传统节日,在广大国民心目中都占有十分重要的地位,是一年之中最令人期待的重大节日。对于中国人来说,在假日的意味之外,春节更意味着与家人的团聚以及亲情表达的最佳时刻。 JLF once again won the hearts of the people, “Spring Festival Home” has become a classic “emotional marketing” case. The core appeal is clear and the charisma goes straight to the theme of “Every Sai Bei Sisi”. As the largest traditional festival in China, the Spring Festival occupies a very important position in the minds of the broad masses of the people and is the most anticipated one of the most significant festival. For the Chinese, in addition to the holiday meanings, the Spring Festival also means the best time to reunite with family members and express their affection.