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随着消费观念的转变,拥有一口健康洁白的牙齿,威为越来越多人的梦想。但国有大型口腔医院很难满足患者的需要,街头出现的越来越多的私人口腔诊所又很难让人放心。而佳美的出现,让患者有了更好的选择。成立于1993年的佳美口腔,目前已在北京、大连、上海、沈阳、南京、广州等地拥有逾100家连锁门诊部,成为中国规模最大的民营口腔医疗连锁机构,并在2007年6月获得了业内第一张连锁经营牌照,是中国首家真正意义上的民营连锁医疗机构。在众多民营口腔诊所经营状况并不乐观的大氛围下,佳美为何能够在短短的几年内快速扩张,遥遥领先于其它民营口腔连锁机构?同样的市场,同样的群体,佳美口腔是如何创造出这个惊人的商业奇迹的?
With the change of consumer attitudes, with a healthy white teeth, Wei is the dream of more and more people. However, it is difficult for state-owned large-scale stomatological hospitals to meet the needs of patients. The growing number of private dental clinics on the streets are hardly reassuring. The appearance of Jiamei has given patients better choices. Jiamei Dental, established in 1993, currently has more than 100 chain clinics in Beijing, Dalian, Shanghai, Shenyang, Nanjing, Guangzhou, etc. It has become the largest private oral medical chain institution in China and was acquired in June 2007. The industry’s first franchise license is China’s first truly privately-run chain medical institution. Under the atmosphere of unsatisfactory operating conditions in many private dental clinics, why did Camry quickly expand in a few short years, far ahead of other private dental chains? How does the same group, Carmartino, create the same This amazing business miracle?