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随着旅游业的兴盛,城市越来越多地被作为一个品牌来经营,在眼球经济横扫市场的今天,不少政府也力图通过电影这一传播渠道进行城市形象宣传。本文通过阐释国内城市形象在电影中的表现形式及现状,以及电影带给城市的利益,为相关团体在利用媒体渠道进行城市形象投放时提供启示和意见。
With the prosperity of tourism, cities are increasingly being operated as a brand. Today, with the eyeball economy sweeping the market, many governments are trying their best to promote the city image through this channel of film distribution. This article explains the form and current situation of the domestic city image in the movie, as well as the benefits that the movie bring to the city, and provides the enlightenment and advice for the related groups in using the media channel to launch the city image.