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新媒体是以数字技术为基础,以网络为载体进行信息传播的媒介。在这种媒介环境下,媒体的信息采访权、发布权、话语权都受到了极大挑战。媒体要赢得市场,必须进行供给侧改革。成立完整的指挥体系,把单向传播模式变成双向模式,把用户变成你的“准记者”;二次加工,拼创意和可视化;让用户参与到议题设置中去;碎片化、进程化地递进报道;推行加精细化的个性化信息定制。面对日益极大丰富的信息,如何实现精确、高效传播,是未来媒体发展的重点。
New media is a medium based on digital technologies and networked as a carrier for information dissemination. In this media environment, the media’s access to information, publishing rights, discourse are subject to great challenges. Media to win the market, we must carry out supply-side reform. The establishment of a complete command system, the one-way transmission mode into a two-way model, the user into your “prospective journalist”; secondary processing, creative and visualization; allow users to participate in the agenda set to go; fragmented, Progressive reporting process; the implementation of refined personalized information customization. In the face of increasingly abundant information, how to achieve accurate and efficient communication is the focus of future media development.