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报道虽好,读者几何?特刊虽厚,效果如何?面对报纸互动性缺乏的媒体特性,三峡晚报在此次特刊推出前后,也进行了积极探索。在推出《从优秀到卓越》特刊的当天,三峡晚报即设置了“读晚报赢大奖”活动,并提前一周在头版显著位置宣传“看三峡晚报,赢欧洲多国豪华游”。为了强化报纸宣传效果,提升对广告客户的服务质量,三峡晚报在特刊推出的当天,即针对重点客户和特刊广告,设置有奖互动问答题100个,并在每个题目中告知了答案参考版面,告
The report is good, the reader geometry? Special issue though thick, how the effect? Facing the lack of media interactive newspaper features, the Three Gorges Evening News in the special issue before and after, also conducted a positive exploration. On the special issue of “From Excellent to Excellent”, the Three Gorges Evening Post set up the “Evening Prize Winning Award” campaign and advertised “Highlighting the Three Gorges Evening News and Winning European Multi-Country Luxury Tours” a week in advance on the front page. In order to strengthen the effectiveness of newspaper publicity and enhance the quality of service to advertisers, the Three Gorges Evening Post set up 100 interactive award-winning questions for key customers and special issue advertisements on the special issue of the special issue and informed the reference layout on each topic Report