随着时代的发展,我国在从传统社会转变为现代化社会的过程中,因为社会结构、社会形态以及利益主体都发生了一些变化,这样就会增加很多多社会问题,社会矛盾也日益凸显;例如近些年的“周老虎”事件、“躲猫猫”事件以及“喝开水”事件等等。在这种社会大背景下,媒体就被赋予了很大的责任,媒体在发布信息的时候应该保证其是准确完整的,对舆论起到正确的引导作用,并且搭建一个平台让社会各利益平台能够有效的沟通和交流,从而对日益凸显的矛盾起到缓和的作用,维护社会的和谐发展。 With the development of the times, some changes have taken place in our social structure, social forms and stakeholders during the transition from the traditional society to the modern one. As a result, many social problems have been added and social conflicts have become increasingly prominent. For example, In recent years, the events such as “Tiger Weekly”, “Peekaboo” events, and “Drinking Water” incidents and so on. In this social context, the media have been given a great responsibility, the media in the release of information should ensure that it is accurate and complete, play a correct role in guiding the media, and to build a platform for the community benefit platform Can effectively communicate and exchange, thus easing the increasingly prominent contradictions and safeguarding the harmonious development of society.