从最初简单的产品展示,到有简单情节的广告片,再到最近两年刚刚出现的连续剧式广告,中国的电视广告业一直在进行着不断地探索和尝试,尤其是电视连续剧式广告的出现,更是以其新颖的形式、另类的创意,牢牢地吸引了广大观众尤其是年轻观众的注意,让人耳目一新,可以说是我国广告界对电视广告形式的又一次大胆创新。 From the initial simple product display to the commercials with simple plots to the soap operas that have just emerged in the last two years, the television advertising industry in China has been constantly exploring and attempting, especially the emergence of television series advertisements , But also with its novel form and alternative ideas, it has firmly attracted the attention of the vast audience, especially young audiences, and made people refreshing. It can be said that our advertising industry once again boldly innovated the forms of television advertisements.