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蔚为壮观的城市广告热国人接触到城市乃至某个国家和广告结缘,大约是在20世纪80年代末,当时金庸的一部电视连续剧《射雕英雄传》片头插有一则广告,一个年轻女子用不太标准的普通话,诉说着到了香港一刻也停不下来——吃东西买东西,买东西吃东西;然后继续如此。这则城市广告鲜明地将“香港是购物天堂”的诉求传递给了内地观众,后来这个广告演进到了一名普通游客邂逅一位笑容可掬的汉子高举着龙虾,而这个汉子居然是影视明星成龙。此后,各国的旅游广告纷纷在中央电视台露面,例如澳大利亚,用大堡礁石来显示"最真的一面,在澳
The spectacular city advertising hot country people came into contact with the city and even a certain country and advertising. It was about the end of the 1980s. At that time, Jin Yong’s television series “The Eagle Shooting Heroes” was inserted with an advert, a young woman. With less than standard Mandarin, you can’t stop at Hong Kong for a moment. You can eat something and buy something to eat. Then you continue to do so. This city advertisement clearly conveyed the appeal of “Hong Kong is a shopping paradise” to the mainland audience. Later, the advertisement evolved to an ordinary tourist. A smiling man held a lobster and the man was actually a film and television. Star Jackie Chan. Since then, tourism advertisements of various countries have appeared on CCTV, such as Australia, and they use the Great Barrier Reef to display the “most true side” in Australia.