论文部分内容阅读
Founded in 1937， Karl Mayer Ltd. stared to make Tricot machine after ten years. Today， the German family business leads the wrap knitting industry in the world， and also sets the standard of wrapping machine of wrap knitting and weaving.
In the process of Chinese textile development， especially in some stages， foreign equipment manufacturing enterprises greatly promote and lead the development of the whole industry， and Karl Mayer is undoubtedly one of the most important representatives. What changes of strategy and how do they look at Chinese market， after China entering a new normal stage？ With these questions， the reporter interviewed Mr. Arno G？rtner， CEO of KARL MAYER Group.
China Textile： When did the KARL MAYER Group set up its factory in China？
What are the main business fields of the KARL MAYER Group in China？
What about the production and sales situation； is it increasing or decreasing？ Why？
Mr. Arno G？rtner： We have been operating our own subsidiary in China since 1995. The first factory was set up in Wujin in Jiangsu Province as a production site and technical support center. The factory originally covered an area of 10，000 m2， but was extended to 25，000 m2 in 2003. But only three years later， capacity was still not enough， and the decision was taken to build a completely new factory. Therefore， a new， modern factory was opened 10 km away in the Wujin Hi-Tech Industrial Zone in 2008. It covers an area of 90，000m2 and includes design&engineering， production， assembly， sales， service and customer support. Today， KARL MAYER （China） builds complete machines. Our Chinese subsidiary is also responsible for supplying spare parts and on-site technical support， and it offers training courses in its own Academy， and has a test center for processing trials and a showroom for to give technical presentations. These resources mean that we are well placed in and focused on the Chinese market.
Our company operates in China with its three Business Units of Warp Knitting， Technical Textiles and Warp Preparation.
Growth in the warp knitting market in China has been slowing down for some time now， but we believe that this market segment has been much less affected by the slowdown than other parts of the textile industry.
China Textile： What are the main advantages of KARL MAYER products？
The demands of domestic textile companies are changing significantly. How is KARL MAYER reacting to these changes？ Mr. Arno G？rtner： Our machines deliver an exceptional cost： benefit ratio. Karl Mayer products are the symbol of excellent quality and highest reliability in the industry. In addition， their performance is excellent producing short runs and processing individual jobs at a high level of productivity and quality. Our product range， which is tailored to market needs， is backed up by our extensive technical support program.
Karl Mayer does not only supply machines to the market， but also offers much more added-value to the customers after machines are delivered. Our 360°support concept comprises the modules of service， spare parts， textile consulting， the Academy and sales. These modules are all interconnected and are managed by highly qualified， experienced specialists. The advantage of this new support concept is the targeted use of online communication. For example， the KARL MAYER CONNECT app is available for technical support， and provides extensive， efficient， error-free communication between the customer and KARL MAYER’s service organization. As a B2B platform， the KARL MAYER SPARES WEBSHOP provides easy and immediate access to wear & tear and standard parts. Customers can use the CHECK PARTS app to check immediately that genuine spare parts have been delivered.
China Textile： Foreign companies usually win customers with their high product quality and innovations. How can KARL MAYER guarantee an excellent product quality， stability and innovation？
Mr. Arno G？rtner： Our aim is to provide our customers with high quality and the best cost/benefit ratio. For this reason， we basically produce all the key components of our machines ourselves. The components that are important for the quality and performance of our machines are produced in modern production facilities within the KARL MAYER Group. This enables us to guarantee the quality and service life of our machines.
We are an innovative market leader and trendsetter in our markets. To justify this claim， we are continuously improving and updating our machines and services， as well as our processes and know-how. Innovation does not only mean developing new products， but also means implementing new process innovations， which we do in our own production facilities， for example..
In the process of Chinese textile development， especially in some stages， foreign equipment manufacturing enterprises greatly promote and lead the development of the whole industry， and Karl Mayer is undoubtedly one of the most important representatives. What changes of strategy and how do they look at Chinese market， after China entering a new normal stage？ With these questions， the reporter interviewed Mr. Arno G？rtner， CEO of KARL MAYER Group.
China Textile： When did the KARL MAYER Group set up its factory in China？
What are the main business fields of the KARL MAYER Group in China？
What about the production and sales situation； is it increasing or decreasing？ Why？
Mr. Arno G？rtner： We have been operating our own subsidiary in China since 1995. The first factory was set up in Wujin in Jiangsu Province as a production site and technical support center. The factory originally covered an area of 10，000 m2， but was extended to 25，000 m2 in 2003. But only three years later， capacity was still not enough， and the decision was taken to build a completely new factory. Therefore， a new， modern factory was opened 10 km away in the Wujin Hi-Tech Industrial Zone in 2008. It covers an area of 90，000m2 and includes design&engineering， production， assembly， sales， service and customer support. Today， KARL MAYER （China） builds complete machines. Our Chinese subsidiary is also responsible for supplying spare parts and on-site technical support， and it offers training courses in its own Academy， and has a test center for processing trials and a showroom for to give technical presentations. These resources mean that we are well placed in and focused on the Chinese market.
Our company operates in China with its three Business Units of Warp Knitting， Technical Textiles and Warp Preparation.
Growth in the warp knitting market in China has been slowing down for some time now， but we believe that this market segment has been much less affected by the slowdown than other parts of the textile industry.
China Textile： What are the main advantages of KARL MAYER products？
The demands of domestic textile companies are changing significantly. How is KARL MAYER reacting to these changes？ Mr. Arno G？rtner： Our machines deliver an exceptional cost： benefit ratio. Karl Mayer products are the symbol of excellent quality and highest reliability in the industry. In addition， their performance is excellent producing short runs and processing individual jobs at a high level of productivity and quality. Our product range， which is tailored to market needs， is backed up by our extensive technical support program.
Karl Mayer does not only supply machines to the market， but also offers much more added-value to the customers after machines are delivered. Our 360°support concept comprises the modules of service， spare parts， textile consulting， the Academy and sales. These modules are all interconnected and are managed by highly qualified， experienced specialists. The advantage of this new support concept is the targeted use of online communication. For example， the KARL MAYER CONNECT app is available for technical support， and provides extensive， efficient， error-free communication between the customer and KARL MAYER’s service organization. As a B2B platform， the KARL MAYER SPARES WEBSHOP provides easy and immediate access to wear & tear and standard parts. Customers can use the CHECK PARTS app to check immediately that genuine spare parts have been delivered.
China Textile： Foreign companies usually win customers with their high product quality and innovations. How can KARL MAYER guarantee an excellent product quality， stability and innovation？
Mr. Arno G？rtner： Our aim is to provide our customers with high quality and the best cost/benefit ratio. For this reason， we basically produce all the key components of our machines ourselves. The components that are important for the quality and performance of our machines are produced in modern production facilities within the KARL MAYER Group. This enables us to guarantee the quality and service life of our machines.
We are an innovative market leader and trendsetter in our markets. To justify this claim， we are continuously improving and updating our machines and services， as well as our processes and know-how. Innovation does not only mean developing new products， but also means implementing new process innovations， which we do in our own production facilities， for example..