“中高速、优结构、新动力、多挑战”是经济社会发展新常态下的主要特征,陶瓷创业也置身于经济社会转型的新常态下。当前,走艺术收藏路线的高端陶瓷艺术品,随着政府的反腐力度提高,“雅贿”大幅度减少。在艺术资本市场虚热暴露出严重的变现难问题的直接影响下,前些年疯涨的艺术陶瓷降温最为明显,生肖瓷、礼品瓷遇冷,而其产生的泡沫当下破灭,以往只看名字、不辨真伪优劣、价格虚高的情景有明显改变,一些名人粗制滥造、批 “High-speed, excellent structure, new impetus and many challenges” are the main characteristics under the new normal of economic and social development. Ceramics entrepreneurs are also exposed to the new normal of economic and social transformation. At present, taking the high-end ceramic works of arts collection route, with the government’s anti-corruption efforts to improve, “Ya Bribe ” significantly reduced. Under the direct influence of the virtual capital market exposed serious financial difficulties, the art ceramic soaring in the past few years the most obvious cooling, the Lunar New Year porcelain, porcelain gift case of cold, and its bubble burst nowadays, in the past only look at the name , Do not distinguish between the true and false authenticity, the price of the scene has changed significantly, some celebrities shoddy, batch