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一、频道包装是电视媒体自身发展的需挭,也是成熟和螆定的一个标志。“包装”一词在现代汉语中原指盛装、保护产品的容器或包扎埠品的操作动作。借用到电视领域,幰兦孂柛的“频道包装和形象宣传”是指电视频道对荧屏、节目、主持人、记者等进行宣传推介,以提高自森的骚会晒泳,€┐笊缁嵊跋?吸引更多的受众群所采取的各种手段。频道包装和形象宣传是稊艾台思想的具体阐识,娗对频道定位及特色的肯定和张扬,是频道意识外露的形式。频道包装和形象宣传是频道的脸面,每个频道因定位的不同而具有各自不同的频道特色。尽管频道包装在各方面存在这样或那样的不同,但它们都有其共同特点:短小而精致;有共同的目的:宣传频道形象。成功的频道包装主要追求形娊壪的感召力、多样化和视听上的生动感人。频道包装应针对媒体及频道的主流观众,设计出易识别、能使目标观众产生菞切笎,撔埾柂仸、亲和力,有特色、能体现媒体和频道理念的识别体系。
First, channel packaging is the development of television media needs, but also a sign of maturity and stability. The term “packaging” refers to the operation of a container, or a container, in modern Chinese. Borrowing into the field of television, the “兦 兦 柛” channel packaging and image advertising "refers to the television channel on the screen, program, host, journalists, etc. to promote, to improve the self-san’s sun bathing, ┐ ┐ 笊 缁 Sheng Postscript? To attract more audiences by various means. Channel packaging and image promotion is a concrete explanation of Qitaiitai’s thinking. It affirms and publicizes the location and characteristics of the channel and is a form of channel awareness exposure. Channel packaging and image promotion is the face of the channel, each channel has its own different channel characteristics due to different positioning. Although the channel packaging in all aspects of this or that different, but they all have their own characteristics: short and sophisticated; have a common purpose: to promote the channel image. The successful channel packaging is mainly pursued the charismatic charisma, diversification and audio-visual vivid. Channel packaging should aim at the mainstream audience of media and channels to design a recognition system that is easy to identify and enables the target audience to create unique and effective media and channel ideas.