很快社交媒体就成为了新闻的来源,并且社交网络也认识到他们正在打破权威。而这些分析工具将对判断信息是真实的或是捏造的发挥作用。新的社交工具可以分析突发事件和故事的演变,以帮助媒体在第一时间作出反应、跟踪推特上的突发事件。发生在类似推特和脸书这样的社交媒体上的讨论已经成为我们周围世界发生的一切的反映。无论人们是否认识到,很多公司已经开始用其进行营销和广告活动。但是社交分析发展到这个地步,并不只是来自 Social media soon became a source of news, and social networks also realized they were breaking the rules. And these analytical tools will play a role in determining whether the information is real or fictitious. New social tools can analyze the evolution of emergencies and stories to help the media respond in the first place and keep track of incidents on Twitter. Discussions that take place on social media like Twitter and Facebook have become a reflection of what’s happening in the world around us. Whether people realize it or not, many companies have begun to use it for marketing and advertising campaigns. But social analytics has come to this point, not just from