《张斌话规则》是中央电视台体育频道为报道伦敦奥运会而推出的一档新节目,于2012年4月18日开始播出。在电视节目娱乐化的大环境下,《张斌话规则》算得上是一个另类,给观众提供了一种可能,在欣赏体育节目时受到文化的熏陶。一、说什么《张斌话规则》的内容是为观众讲解看似比较枯燥、无趣的体育规则问题,而实际上,体育运动的规则研究即使在体育专业领域也是一个全新的命题。当我们在节目策划阶 “Zhang Bin dialect rules” is a new program launched by CCTV Sports Channel to cover the London Olympic Games. It started broadcasting on April 18, 2012. Under the entertaining environment of television programs, “Zhang Bin dialect rules” can be regarded as an alternative to the audience to provide a possibility, in the appreciation of sports by the influence of culture. First, what to say “Zhang Bin dialect,” the content is to explain to the audience seemingly more boring, boring sports rules, and in fact, the rules of sports research even in the field of sports is also a new proposition. When we are planning the program