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历史 ACTION International是由企业家Brad Sugars先生抱着“通过商务知识再教育而带来世界富裕”这样一种理念创办的。这一理念的创立是基于他个人向其他企业家提供咨询服务的经验,以及希望与大家共享他个人经营的数家企业所获取的知识。ACTION International的成立 ACTION International于90年代早期在澳大利亚成立。起初公司的业务以举办讲座为主,针对中小企业提供销售和市场营销方面的培训。Brad把重点直接放在培训企业主上,因为他感觉到要将他自己所知道的东西教会其他顾问需花几个月甚至几年的时间。 Brad也将公司引向另一个方向发展。也就是提供一对一的商务辅导,类似于更加传统的企业对企业的咨询公司。前三个月里,他平均每月为24家客户提供咨询。于是,他意识到,如果只靠他自己来提供咨询服务,这种商务模式永远都不能满足中小企业的需求的。这样是不可能真正实现“通过商务知识再教育而带来世界富裕”这一远景的。
History ACTION International was founded by entrepreneur Brad Sugars on the notion of “Richeting the World Through Business Education Re-education.” The idea was based on his personal experience of providing consulting services to other entrepreneurs and the knowledge gained by several companies that wish to share with you his personal business. The establishment of ACTION International ACTION International was established in Australia in the early 90s. At first, the company’s business mainly consisted of seminars, and provided sales and marketing training to SMEs. Brad focused directly on training business owners because he felt he needed to teach other advisors what he knew to spend months or even years. Brad also leads the company in another direction. That is, one-on-one business counseling is provided, much like a more traditional business-to-business consulting firm. During the first three months, he consulted an average of 24 clients each month. Thus, he realized that this business model would never meet the needs of SMEs if they were to provide advisory services alone. In this way, it is impossible to truly realize the vision of “bringing world wealth through the reemployment of business knowledge.”