【摘 要】
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In this paper,a new index system is proposed to evaluate internal and external culture of insurance corporates.After determining weights for each index by using the Analytic Hierarchy Process(AHP),we
【机 构】
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School of Economics Central South University of Forestry and Technology Changsha 410004,China
论文部分内容阅读
In this paper,a new index system is proposed to evaluate internal and external culture of insurance corporates.After determining weights for each index by using the Analytic Hierarchy Process(AHP),we assess the culture evaluation for selected cases through the Fuzzy Comprehensive Evaluation(FCE)method.Our conclusions show that corporate culture should be considered when evaluating the credit rating of insurance companies,including people oriented,customer satisfaction and corporate reputation.These findings can provide a basis for future studies of related topics as well as a solid reference for insurance companies and the regulatory authority of insurance sector.
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