Cold chain is a type of supply chain,which is for temperature sensitive products and perishable items; including medical stuff and dairy products.Cold Chain Management is a vital part of global food c
A growing number of both traditional and Internet enterprises employ digital technologies in detecting consumer empowerment nowadays.Although researches about consumer perspective have been prospered,
In order to meet the need of improving the service management level of community medical centers,the paper proposed a novel model of customer satisfaction of medical service management and improvement
We consider an online shopping service supply chain composed by online retailers and express provider where express delivery service level affects unit service cost and market demand-We study the opti
Chinese luxury consumers have declared that Louis Vuitton has become a "brand for secretaries" or "too ordinary" for them in a survey conducted in 2015 by Business Insider.However,despite the fact tha
This study proposes a new construct of pre-purchase brand experience(PPBE)under the context of high-involvement products.PPBE is consumers subjective,internal responses evoked by outside stimuli befor
With the extensive application of the internet technology and the popularization of intelligent terminals,the environment of peoples living and working is being changed constantly.And the requirements
Danmaku video,a kind of video with real-time comments overlaying on the screen,is more and more popular among video-sharing websites.Some advertisers try to use danmaku techniques on advertising to im