随着科学技术的不断发展,人们对于市场营销的重视程度与日剧增。广告策划则为企业营销的重要部分,关系着企业的基本营销策划。本文就从我国现阶段企业市场营销的现状出发,研究广告策划与企业营销策划之间的关系,以期本文的研究有助于我国经济的发展。 With the continuous development of science and technology, people pay more attention to marketing and Japan. Advertising planning is an important part of corporate marketing, related to the basic marketing plan. This article starts from the current situation of enterprise marketing in our country and studies the relationship between advertisement planning and enterprise marketing planning in order to make the research of this article contribute to the economic development of our country.