1997年上半年,河北大学新闻传播学系受河北省委宣传部委托,在河北境内进行了一次“新闻传播效果调查”的活动。其中有一部分涉及人们对于广告的接触行为及评价结果。我们就此部分分析整理,得出河北受众对广告的态度及评价。本次调查采用统一问卷、直接 In the first half of 1997, the Department of Journalism and Communication of Hebei University was commissioned by the Propaganda Department of Hebei Provincial Party Committee and conducted an investigation on the effect of news dissemination in Hebei. Some of them involve people’s exposure to advertisements and evaluation results. We analyze this part of the arrangement, draw the audience in Hebei advertising attitude and evaluation. The survey using a unified questionnaire, direct