零售商的顾客是指产品和服务的最终使用者或接收者。21世纪企业之间的竞争不单纯是产品、技术、人才的竞争,更应该是顾客的竞争。谁在竞争异常激烈的环境下拥有更多的顾客,谁就能获得成功。如何根据顾客购买选择的特性进行针对性的营销策略是零售商竞争的有力武器。 Retailer’s customers refer to the end user or recipient of the products and services. The competition among enterprises in the 21st century is not simply the competition of products, technologies and talents, but also the competition of customers. Who has more customers in an extremely competitive environment, who can be successful. How to choose according to the characteristics of customer buying targeted marketing strategy is a powerful weapon retailers compete.