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研究国际、国内叉车品牌视觉形象特征,通过对国内多个叉车品牌的视觉形象设计实践,提出针对国内叉车品牌的视觉形象提升策略,指导叉车企业树立特色鲜明的品牌形象,提高国内叉车企业的品牌竞争力。
This paper studies the visual image characteristics of international and domestic forklift brands. Based on the practice of visual image design of many forklift brands in China, this paper proposes a visual image promotion strategy aimed at domestic forklift brands, guides the forklift truck enterprises to set up a distinctive brand image and enhances the domestic forklift truck brand Competitiveness.