朋友:潘老师,咱们今天继续谈论MI 的实施问题。潘:好。企业理念系统的实施比其策划更重要。策划文案再好,如果实施不力,或者束之高阁,根本没有去实施,有人说是企业的一种浪费行为,而我认为这不是浪费,而是企业的投资失败。朋友:为什么说是投资失败?潘:企业导入 CI 实际是企业为改善内外运作环境而提升自身形象的一种投资行为。尽管这种投资行为的“投入产出”边界不象硬件项目那么清晰,但既然已经投了资,为何不通过有效的实施来产生效益呢?不产生效益的 Friends: Teacher Pan, let’s continue talking about the implementation of MI today. Pan: OK. The implementation of the corporate philosophy system is more important than its planning. No matter how good the plan is for copywriting, if it is not implemented effectively, or if it is put on the shelf, it is not implemented at all. Some people say that it is a waste of the enterprise, and I think this is not a waste but a failure of the investment of the enterprise. Friends: Why did you say that the investment failed? Pan: The introduction of CI by the company is actually an investment behavior that the company uses to improve its internal and external operating environment. Although the “input-output” boundary of such investment behavior is not as clear as the hardware project, since it has already invested, why not generate benefits through effective implementation?