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温州模式“是温州人在发展地方经济的过程中形成的一种经济发展模式。温州人向来以善于经商闻名全国。温州旅游资源丰富,充分利用现有资源,发挥体制机制优势,温州的旅游业也走出了一条富有温州特色的发展模式,即旅游业发展的温州模式——”商旅互动“。本文以”家乡游“产品为切入点,深入挖掘旅游业发展的温州模式,阐述了”商旅互动“与”家乡游“的概念、形式及相互关系,使”商旅互动“更加完善,得到更好的发展。
Wenzhou Model ”is an economic development mode formed by Wenzhou people in the process of developing local economy. Wenzhou has always been known throughout the country for being good at business. Wenzhou has rich tourism resources, makes full use of existing resources, gives full play to the advantages of institutional mechanisms, Industry has also come out of a model of development full of Wenzhou characteristics, that is, the development of tourism in Wenzhou mode - “business travel interaction.” This article “hometown travel” products as the starting point, digging tourism development Wenzhou model, It elaborates the concepts, forms and interrelations between “business travel ” and “hometown travel ” so as to make “business travel interaction ” more perfect and get better development.