论文部分内容阅读
想法不是有形的商品,但好的想法具备无限的潜在价值。如何让投资者和决策者了解好想法并为其买单?本期文章给出了推销想法的五个实用步骤以及一些行家里手的游说方法。
Ideas are not tangible goods, but good ideas have unlimited potential value. How to get investors and decision makers to understand and pay for their ideas? This article gives five practical steps to marketing ideas and how to get some experts to lobby.