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为解决企业竞争中市场需求与对手成本调研的经济有效性问题,考虑市场需求信息与竞争对手信息获取的成本,建立了企业竞争的信息价值模型.通过对完全垄断市场、寡头垄断市场、完全竞争市场情形下的Nash博弈均衡讨论及计算机模拟分析发现:不同价格弹性与替代弹性的产品信息价值不同;过度调研获取完全的市场需求信息和对手成本信息并不经济;不同阶段在市场调研与竞争对手调研上存在着不同的最优投入比例.研究结论对企业如何以最小投入获取最有价值的决策信息,从而作出更好的定价与定产决策具有一定的指导意义.
In order to solve the problem of the economic efficiency of market demand and rival cost in the competition of enterprises and to consider the market demand information and the cost of rival information acquisition, the information value model of enterprise competition is set up.Through the analysis of complete monopoly market, oligopolistic market, complete competition Market equilibrium Nash game and computer simulation analysis found that: different price elasticity and alternative elasticity of product information value is different; over-research access to complete market demand information and rival cost information is not economical; different stages of market research and competitors There are different optimal investment ratios in the research.Research conclusions have some guiding significance on how to get the most valuable decision information with minimum investment and make better pricing and final decision.