企业诚信营销文化是现代企业文化的重要组成部分。加强企业诚信营销文化建设对树立企业形象、打造企业品牌、促进企业长远发展都具有重要意义。本文从诚信价值观、诚信型组织建设、企业家的特殊作用、品牌战略、诚信经营准则和制度建设等方面论述了企业诚信营销文化建设的内容和方法。 Corporate Integrity Marketing culture is an important part of modern corporate culture. Strengthening the construction of corporate culture of sincerity marketing is of great significance to establishing corporate image, building corporate brand and promoting the long-term development of the enterprise. This article discusses the contents and methods of corporate honesty marketing culture from aspects of honesty value, honesty organization construction, entrepreneurial special function, brand strategy, credit management criterion and system construction.