论文部分内容阅读
2016年是深圳卫视以品牌化、全球化、融合化的创新策略,加快跨越发展,极速力量的关键一年。目前,深圳卫视全天和晚间收视稳定在全国前八,创收增长了30%;全国省级卫视“全网传播融合力”排名第六,深圳卫视表现出极速上升的良好发展势头。深圳卫视作为深圳的一扇窗口,与深圳这座城市的血脉和基因一脉相承。深圳广播电影电视集团编委、深圳卫视总监张育民表示,“2016年深圳卫视整个频道的DNA可概括为‘创、进、乐、尚’,并且这四个关
2016 is a crucial year for Shenzhen TV to speed up its leapfrog development and speeding strength with its innovative strategy of branding, globalization and integration. At present, Shenzhen Satellite TV has enjoyed steady day and night ratings in the country’s top eight and a 30% increase in revenue. China’s provincial satellite TV ranked sixth in terms of ”convergence of all network broadcasting“, and Shenzhen Satellite TV shows a good momentum of rapid growth. Shenzhen TV as a window in Shenzhen, Shenzhen city and the blood vessels and genes of the same strain. Zhang Yumin, director of Shenzhen TV and Radio, said Editorial Board of Shenzhen Radio, Film and Television Group, ”The DNA of the entire channel of Shenzhen TV in 2016 can be summed up as ’Chuang, Jin, Le, Shang Shang’