刻板印象即印象定势,是对一类有共同特征的人的概括性认知概念。而在生活中,因缺乏交流与理解所产生的负性刻板印象影响着人际交往的方方面面。本文通过对刻板印象的解读,具体化通过性别刻板印象与国民刻板印象来分析其对社会生活、社会交际的影响。同时对两个社会中的常见现象——歧视与偏见进行解读。 Stereotypes, the impressions, are general cognitive concepts of a group of people who share a common trait. In life, negative stereotypes resulting from lack of communication and understanding affect all aspects of interpersonal communication. Through the interpretation of stereotypes, this article analyzes the influence of social stereotypes and stereotypes on social life and social communication through gender stereotypes and national stereotypes. At the same time, the common phenomenon in both societies - discrimination and prejudice.