有句话叫“唯一的不变就是变化”。纵观太阳膜在国内的近20年历史,变革始终伴随左右。眼下,新一轮的“洗牌”正在进行。传统的“由生产商到代理商再到终端店”的渠道模式正面临前所未有的压力。“渠道扁平化”的呼声越来越高,一大批小的贸易商、批发商的日子越来越难。而在市场占有率越来越高的4S店渠道,汽车经销商的采购要求、采购政策也在发生变化。一方面采购对品牌的要求更高,同时也更加集聚,每一家店所采购的膜品牌的数量在下降,但单 There is a saying “The only constant is change ”. Throughout the history of the solar film in the country for nearly 20 years, change has always been around. Right now, a new round of “reshuffle” is in progress. The traditional “from manufacturer to agent to end store” channel model is facing unprecedented pressure. “Channel flat ” the voice is getting higher and higher, a large number of small traders, wholesalers day more and more difficult. In the increasing market share of 4S shop channels, car dealers purchase requirements, procurement policies are also changing. On the one hand the procurement requirements of the brand higher, but also more agglomeration, the number of film brands purchased per store is declining, but the single