品牌是企业竞争的旗帜。重视品牌,创造名牌,对企业的持续发展极其重要。最近,国家经贸委等联合组织政府高级官员、专家学者和企业家等各界人士,就品牌战略进行研讨。这里刊登部分发言摘要,并将我区名优企业——新疆八一钢铁(集团)有限责任公司实施名牌战略的做法与体会一并刊发,希望得到更多的人参与讨论。 Brand is the banner of corporate competition. Paying attention to brands and creating brand names is extremely important for the sustainable development of the company. Recently, the State Economic and Trade Commission and other organizations have jointly organized senior government officials, experts, scholars, and entrepreneurs to discuss the brand strategy. Here is a summary of some of the speeches made, and the practice and experience of Xinjiang Bayi Iron and Steel (Group) Co., Ltd., a famous company in our region, implementing the brand strategy was published together with the hope of getting more people to participate in the discussion.