本文通过对meme一词的来源及其汉语名称的翻译进行分析,来探讨模因的本质,并进一步分析语言模因传播的规律。一、meme的来源1976年,牛津大学著名的动物学家理查德·道金斯出版了《The Selfish Gene》一书,书中提出了一个新的概念,即meme,并指出meme这个新词语是模仿希腊语词“mimeme”(模仿的意思)而创造。其创造的依据是,首先,meme一词看起来与“gene”(基因)相类似,读音也相近,并且意义相 By analyzing the source of meme and the translation of its Chinese name, this essay explores the nature of memetics and further analyzes the laws of language memetics. First, the source of meme In 1976, Oxford University famous zoologist Richard · Dawkins published “The Selfish Gene” a book, the book put forward a new concept, namely meme, and pointed out that meme the new words Is to imitate the Greek word “mimeme ” (imitation of the meaning) and create. The basis for its creation is, first of all, the word meme looks similar to the “gene” (gene), its pronunciation is similar, and its meaning