一、研究背景高职教育中广告设计与制作专业,是以广告行业市场需求为导向,面向广告设计生产一线培养扎实掌握广告设计与制作专业的理论知识和专业技能的复合型技能人才。《Photoshop》课程作为广告设计与制作专业的专业技能型课程,在整个专业课程设置起着承上启下的作用,为后续的专业核心课程奠下基石。《Photoshop》 First, the research background Higher vocational education in advertising design and production of professional, is based on the advertising industry market demand-oriented advertising design and production line to cultivate a solid grasp of advertising design and production of professional theoretical knowledge and professional skills of complex skilled personnel. “Photoshop” course as advertising design and production of professional skills courses in the entire professional curriculum plays a role in Shangqin Kai, lay the cornerstone for the follow-up professional core curriculum. “Photoshop”