随着加入ＷＴＯ的临近 ,我国金融信贷资产领域的竞争更加激烈 ,信贷资产经营成为工商银行参与同业竞争、实现长期发展目标的重大课题。本文结合自身实践谈谈看法。一、资产经营方面存在的共性问题1 信贷资产主动营销不够。与负债经营领域的主动性相比 ,资产经营领域的市场意识 With the advent of accession to the WTO, the competition in the field of financial credit assets in our country has become even more fierce. Credit asset management has become a major issue for ICBC to participate in competition with other banks and achieve long-term development goals. This article combines own practice to talk about the view. First, the common asset management problems 1 active marketing of credit assets is not enough. Compared with the initiative in the area of ​​liability management, the market awareness in the area of ​​asset management