进入新世纪以后 ,素质教育更成为当今教育关注的话题。广告教学如何适应这一新的形势要求 ,这是广告教学的每一位任课教师所面临的一个新的严峻课题。本人根据近几年来的教学实践 ,就广告教学如何体现既教书又育人的宗旨 ,切实培养学生的综合素质的问题 ,谈几点粗浅的看法。一 After entering the new century, quality education has become the topic of education in today's society. Advertising teaching how to adapt to the new situation and requirements, which is teaching every teacher teaching teachers face a new serious problem. According to the teaching practice in recent years, how to express the teaching of advertising in teaching both the purpose of educating people, and effectively cultivate the overall quality of students, talk about a few superficial views. one