(一) 报纸的副刊从传统意义上说,大都指文艺副刊。上个世纪八十年代以后,随着人们注重假日休闲及生活质量的提高,副刊从较为单一的文艺副刊,扩大范畴而办起“星期刊”、“周末刊”等。副刊从纯文学庭院走进和融入百姓日常消费、休闲和情感生活的各个层面,呈现出五彩缤纷的态势。但报纸副刊如何面对这些新的变化,采取何种对策呢?关于多元化副刊的问题有如下几点: 一、“快餐副刊”已成时尚伴随着副刊的多元化,各大报、小报的“快餐文化”也日呈趋势,传统的纯文学副刊已为“花花世界”所取代。在“花花世界”里,吃喝玩乐少不了,副刊在这方面尽量迎合,如保健饮食、服饰美容、娱乐网络占据了大量的副刊版面,充当家居生活的保姆、化妆师、导游、服务员等角色,这也无可厚非。然而不少地方报纸副刊还颇费了一番心思研究都市人的情感,什么情爱长廊、情感驿站、单身热线等凸显情调的栏目(或版面)大量推出,有的脂粉气扑鼻而来,甜腻的情调令人窒息。甚至广告文学、钞票文学、虚伪 (A) Newspaper Supplements In the traditional sense, most refer to literary supplements. Since the 1980s, as people have paid attention to the improvement of holiday leisure and the quality of life, the supplement starts from a single literary supplement and expands its scope to run “weekly”, “weekend” and so on. Supplement from pure literature courtyard into and into the daily consumption of people, leisure and emotional life at all levels, showing a colorful scene. However, how to deal with these new changes, how to deal with these new changes? On the issue of diversified supplements as follows: First, “snack supplement ” has become a fashion with the supplement of the diversity, the major newspapers, The tabloids ’fast food culture’ is also on the rise. The traditional literary supplement has been superseded by Flower World. In “Flower World ”, eat and drink and ultimately, supplements in this regard as much as possible to cater to, such as health food, clothing beauty, entertainment network occupy a large number of supplements layout, act as a home life nanny, make-up artist, tour guide, waiter and other roles This is understandable. However, quite a few local newspaper supplements also took a lot of thought to study the emotions of urban people. What kind of love promenade, emotional inn, single hotline and other prominent sections (or layouts) were introduced in large quantities? Tired atmosphere suffocating. Even advertising literature, banknote literature, hypocrisy