以往传统的营销模式已不能适应如今市场环境的发展变化。本文在对石油企业客户经理基本能力研究的基础上,以Z公司加强客户经理队伍建设所采取的措施为例,指出石油企业要重视加强对客户经理素质的培训和监督管理,只有以客户的需求为出发点,才能保证在激烈的竞争环境中实现良好的经济效益和持续健康发展。 The traditional marketing model has been unable to adapt to the development and changes of the market environment. Based on the research of the basic ability of customer manager in petroleum enterprise and taking the measures taken by company Z to strengthen the construction of customer manager as an example, this paper points out that the petroleum enterprise should attach importance to training, supervising and managing the quality of customer manager only by customer’s requirement As a starting point, can we ensure that we can achieve good economic returns and sustained and healthy development in a fiercely competitive environment.