论文部分内容阅读
出版社:中国人民大学出版社定价:75.00元本书是美国营销怪杰迈克尔·波特为中小微企业量身打造的一部营销圣经。作者在书中针对中小微企业的营销困境,用四大模块和步步为营、循序渐进的步骤,帮助他们制定了一
Press: Renmin University of China Press Price: 75.00 yuan This book is the United States marketing geek Michael Porter for small and medium enterprises tailored a marketing Bible. In the book for small and medium-sized micro-marketing business predicament, with four modules and step by step for the battalion, step by step to help them develop a