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在金融危机的大环境下,本土和外资的广告主更倾向于采用杠铃式的营销投放结构,在这种情况下,公交移动电视收视率的结果更有助于促进广告主当前的营销策略。
In the context of the financial crisis, domestic and foreign advertisers are more inclined to adopt the barbell-type marketing structure. In this case, the result of the public transit mobile TV ratings is more conducive to promoting the current marketing strategy of advertisers.